OKR - Objectives and Key Results

09 Dezembro 2016

Como definir os OKRs de comunicação

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Um OKR é composto basicamente de duas partes:

  • Um objetivo definido de forma simples e direta
  • Resultados mensuráveis que sirvam de evidência a este objetivo

O crucial da questão é saber exatamente como aqueles determinados resultados podem ser de evidência especificamente para um determinado objetivo. Por exemplo, se a meta é converter muitos clientes, faz mais sentido focar os resultados em leads que em menções à imprensa. Ou seja, as pontes entre o objetivo e o resultado que o suporta são a tática de comunicação e a metodologia de mensuração de resultados.

Uma vez definidos, é importante revisar e readequar os OKR em períodos curtos, por exemplo trimestralmente. Esse processo de revisão permite analisar a adequação das táticas e das medidas, reavaliar os objetivos e repactuar os OKRs ao todo ou em parte.

Fonte: http://commcloud.com.br/2016/05/24/planejamento-de-comunicacao-objetivos/

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